The second time in Berlin and
the first time that EMMA Germany managed to have the national championships
at the worlds largest consumer electronics
exhibition. The german capital with it´s huge exhibition centre
offered the newest innovations of the consumer electronic and EMMA was
the window for the visitors interessted in mobile entertainment. In the
Hall No 2.2 more then 3000 square meters have been EMMA ´s world.
On the weekend of September 2/3 the national german finals took part on two
locations. The ESPL competitors had to be on an outside area, because of the
expected noise and all others had a space inside the hall behind the stage
and the promotion part. Starting on Friday with the Pro and Expert classes
the competition went very well and even when on Saturday the majority of the
cars came in, the time schedule was no problem so that all judgements were
finished at 17:00 in the afternoon.
After the show closed their doors the EMMA Party started in front of the stage
with approx 200 guests. EMMA Germany invited the competitiors for 50 liters
fresh beer and thanked the team for the great job during the long season with
more then 25 events. On the winning list were some surprise to see for example
a women who won her equipment in a lottery in Sinsheim became german champion,
also some other surprise happened but the most favourites have been successful.
The best message is that all qualified competitors will join this years european
championships in Bern.
The rest of the days in Berlin have been used to inform the visitors about
the technical opportunities to install mobile entertainment products into the
cars. Very effective was the sharing of the hall with the RBB which is part
of the ARD, germany´s No. 1 broadcasting company. Several times this
and also others reported about the cars and EMMA on TV.
In corporation with the two main sponsors Kenwood and Helix, the companies
Axion, Ground Zero, AIV, DLS, Macrom showed a dozen of cars with different
installations from extreme multi media to pure stock. At the same time a team
of Installers from of the EMMA Academy installed a complete Multi Media system
into a lucky winners car who participated in a lottery arranged by EMMA together
with the Car+Hifi Magazine. The installed equipment came from Alpine, MB Quart,
Dietz, Atomic, Axion and Helix, the tools from De Walt.
After six days of IFA the team was burned out and happy to have a chance to
rekax but we will come back. Now the focus is the Auto emotionen in Bern
Alex Klett
Further Informations and pictures are under www.emmanet.de
