The Launch of a new approach
Everything New! This was the slogan of the 15. Car + Sound fair which had its first performance at a new location in Cologne. The goal of this Car + Sound premiere at the Rhine Metropolitan Area has been the development of a new Mecca for Mobile Media Enthusiasts. Therefore an unprecedented advertising campaign and many strategic modifications were part of the new fair concept. Two B2B days with workshops and a great Get Together Evening-Event, and two public days with on-stage presentation of vehicles, stunt shows and live acts, formed a perfect setting for Mobile Entertainment Professionals and Car HiFi Enthusiasts.
B2B – turn up the Market
On Thursday and Friday the exhibition halls themselves invited trade visitors and international guests to see and order the latest products. After two fair days the feedback from exhibitors regarding the quantity of orders was rather positive.
Lots of lectures from different speakers on various topics, including the EMMA Academy workshops, promised two interesting information days on Thursday and Friday trade specialists and members of the international media. As expected, was the topic “OEM integration” was one of the most discussed among the workshops, since the dealer always have more and more difficulties, to integrate entertainment into the “electronic-organism” of vehicles. The statements about the EMMA Academy lectures and workshops were overwhelmingly positive, which particularly reflected that some participants instantly signed in for further training sessions at the EMMA Academy.
B(there)2C
Saturday and Sunday were proclaimed as Public Days, promising a lot of fun and excitement to the Sound on Hot Wheels Community with a great sound-loaded show. The presence of the European Mobile Media Association at the Car + Sound had a new and different appearance: A special show took place in the event hall 1 at the Cologne fairground where EMMA presented 10 European Champions from 8 nations with their exciting Sound Cars. They were shown on a designated area beside a stage where the cars were introduced to the audience in detail. A great step into bringing more understanding of the mobile entertainment to visitors of shows. When the listeners heard the comments of the cars owners they understood that they are just humans with a nice hobby. The result was the fact that almost all wanted to listen that vehicles afterwards and a great communication was started, one of EMMA´s main targets. EMMA itself had a booth in hall No. 2 where the focus was on the EMMA Academy with showing up two cars ready for daily use but with high quality entertainment. Around the exhibitors the most interesting issue was the fact that many of them presented new innovative ideas to connect the entertainment products to the OEM units. Audison for instance presenteted the bit one processor which can handle all connections and serve 8 channels output for high end sound with a time alignement. Also others showed new concepts like the Internet Radio from Blaupunkt or brand new connectors from AIV.
In summary the Car + Sound is still the absolute No. 1 in terms of mobile entertainments innovation show but the show was not enough this time so for EMMA’s future everything looks like: Kick Off Party and at the Car + Sound 2010!
Everything New! This was the slogan of the 15. Car + Sound fair which had its first performance at a new location in Cologne. The goal of this Car + Sound premiere at the Rhine Metropolitan Area has been the development of a new Mecca for Mobile Media Enthusiasts. Therefore an unprecedented advertising campaign and many strategic modifications were part of the new fair concept. Two B2B days with workshops and a great Get Together Evening-Event, and two public days with on-stage presentation of vehicles, stunt shows and live acts, formed a perfect setting for Mobile Entertainment Professionals and Car HiFi Enthusiasts.
B2B – turn up the Market
On Thursday and Friday the exhibition halls themselves invited trade visitors and international guests to see and order the latest products. After two fair days the feedback from exhibitors regarding the quantity of orders was rather positive.
Lots of lectures from different speakers on various topics, including the EMMA Academy workshops, promised two interesting information days on Thursday and Friday trade specialists and members of the international media. As expected, was the topic “OEM integration” was one of the most discussed among the workshops, since the dealer always have more and more difficulties, to integrate entertainment into the “electronic-organism” of vehicles. The statements about the EMMA Academy lectures and workshops were overwhelmingly positive, which particularly reflected that some participants instantly signed in for further training sessions at the EMMA Academy.
B(there)2C
Saturday and Sunday were proclaimed as Public Days, promising a lot of fun and excitement to the Sound on Hot Wheels Community with a great sound-loaded show. The presence of the European Mobile Media Association at the Car + Sound had a new and different appearance: A special show took place in the event hall 1 at the Cologne fairground where EMMA presented 10 European Champions from 8 nations with their exciting Sound Cars. They were shown on a designated area beside a stage where the cars were introduced to the audience in detail. A great step into bringing more understanding of the mobile entertainment to visitors of shows. When the listeners heard the comments of the cars owners they understood that they are just humans with a nice hobby. The result was the fact that almost all wanted to listen that vehicles afterwards and a great communication was started, one of EMMA´s main targets. EMMA itself had a booth in hall No. 2 where the focus was on the EMMA Academy with showing up two cars ready for daily use but with high quality entertainment. Around the exhibitors the most interesting issue was the fact that many of them presented new innovative ideas to connect the entertainment products to the OEM units. Audison for instance presenteted the bit one processor which can handle all connections and serve 8 channels output for high end sound with a time alignement. Also others showed new concepts like the Internet Radio from Blaupunkt or brand new connectors from AIV.
In summary the Car + Sound is still the absolute No. 1 in terms of mobile entertainments innovation show but the show was not enough this time so for EMMA’s future everything looks like: Kick Off Party and at the Car + Sound 2010!
