Car + Sound international Kick Off

Show Off 2008 in Sinsheim

Like in the last years the small town of Sinsheim in Germany´s south was the target of all Car Audio enthusiasts from all over the world. Around 160 Manufacturers showed their product innovations for the season 2008 and of course EMMA held it´s international kick off, as the top event around the exhibition.

The Hall 4 was again the place where the most creative people met around the team area´s of Pioneer, Audison, Brax, Genesis, JBL, Alpine, Standartplast, Blaupunkt and DLS. In total more then 150 participants showed off and made the hall to a great demonstration what is possible. The competitors came from 15 nations, a new record for this event and were judged by a team from 10 nations under the leadership of Leo Bergamini/Swiss as event director and the Head Judges Sabina Cravero/Italy and Rene Krosse Kraft/Germany. Their joib was to care about a free of problem judging procedure and so they did as leaders of the team with 30 members from 11 Nations.

Because of the need to chnage the concept of Saturday evening entertainment a new idea was born. The name "NO Party" which attracted around 500 guests. Invited by EMMA and powered by Team Pioneer who sponsored the 1000 Liters of Beer. The complete hall changed into a chill out zone where the competitors showed their cars and the industry people sit together and discussed in a relaxed athmosphere inside and around their lounges.

On Sunday morning the second EMMA international Industry forum was held and the interested representatives from the car audio industry received an overview about the Projects EMMA intl is working on. The Sponsors agreed to support EMMA in establishing a series of "similar to Sinsheim" events accross Europe.

On the competition field there was a couple of new faces to see who attended an EMMA competition first time but also the old foxes were again on the spot. The ceremony itself brought not too much surprises and the newcomers have to work hard, but they come closer.

The absolut highlight was the award ceremony of the five EMMA@work supercup teams who have been extremely nervous. The presentation in front of the Alpine Lounge was a full success and attracted thousands of the Expo´s visitors. never before five different teams were able to build a competition car with exact the same equipment. The winning team from Romania impressed with a big old wine barrel they brought, designed with Dracula reloaded Logo and the fitting costumes. Also the others can be happy about having build such great cars which we will proberbly see agian at the Eurofinals competing in the regular event.

Really surprising was the enormous interest on the EMMA Academy´s workshops which have been in fron of the EMMA booth. Ther some of the oproessionals showed how to damp, how to build tweeters into a-pillars and similar craftman works. In total we received more that 100 requests about the seminars offered in Germany, but soon also in Spain.

The trend which is pro EMMA inside the Industry, the Installers and the cutomers is getting more dynamic and we can expect neven m ore great events in the upcoming season.

See the cars >> here <<

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