Back to the roots
This event has proven that spontaneity and multi tasking is certainly
a main talent of the EMMA organization. EMMA is now looking back on
11 years of Sound Off and European Championship history and of deeply
understanding how to transfer the joy of car audio. And again it was
the unexpected elements of show and party activities that gave this
final EMMA competition for 2011 the real kick. So it was this year
when the national organizations and their sound off competitors got
together in order to share an ultimately fun-filled week at the international
Eurofinals.
The Consumenta Expo in Nuremberg with thousands of square feet exhibition
space filled up with excitement, enjoyment, entertainment and life
style; each informative, exciting and inspiring. At this venue from
October 26th to November 1st 2011, this season’s great challenge
for the German and the international EMMA Community took place: after
11 years both the German and the European Finals were held at the birthplace
of the European Mobile Media Association as a part of Nuremberg’s
consumer fair. Almost 150 000 visitors have been passing the Car Media
World which was presented perfectly by the Sponsors. In total 40 Demo
cars from Pioneer, DLS, Alpine, Kenwood, Mac Audio, Magnat, Clarion,
Rockford Fosgate, Hifonics, JL Audio, Helix, Brax, Silent Coat, Rainbow,
Phoenix Gold, AIV, German Maestro and Ground Zero have been shown on
the several Sponsors booths. All modern mobile media technologies installed
in many different ways showed all possibilities to implement perfect
Sound and Multi Media into modern vehicles.
Supported by main sponsors Pioneer and DLS latest mobile entertainment
technology, lots of technical and musical know-how could be seen and
heard during this year’s EMMA Finals. More than 200 of the best
sounding vehicles from 25 European nations showed up at the Nuremberg
Exhibition Centre for this EMMA event highlight. Emerging from the
sound championships in their countries, all national first or second
placed EMMA competitors were invited to compete.
The Judge team consisting of 42 EMMA Judges from 20 nations had to
test the international car media competition armada in the EMMA categories
Sound Quality, Multi Media, ESPL and EMMA Racing. Due to the fact that
the quality level was increasing much throughout the last years the
distance in between the scorings of the cars became extreme tight and
sometimes only 0.1 points made the winner
The EMMA competition halls were very busy on Saturday and Sunday when
the huge crowd of ten thousands of visitors flocked into the CarMediaWorld
and the EMMA area to see and hear what’s cooking on the Car Infotainment
market and in Europe’s Sound, Show & Shine scene. Product
News, perfectly styled and carefully built show cars together with
the best sound cars in Europe were waiting for a sound check to give
proof Car Entertainment is definitely one of the most thrilling hobbies
in the world.
And once more inners had not only to be determined in a
competition between various country presentations, where Germany again
came up
with a little Oktoberfest, including draft beer, sausages and Obazda.
The enthusiasm was huge, but beaten by an exhilarating contingent of
Italian culinary and the Russian way of having a great time. At last,
when the Vodka-delegation slammed their national anthem, the jury concluded
Team Russia as the winner of the Country presentation competition.
But
the most important winners of the event were as usual the Champions and
Vice-Champions among the participants of this year’s EMMA
Eurofinals. Those kings of car media were crowned at the award ceremony
on Tuesday afternoon, applauded by a huge audience. As so often a huge
number of trophies remained in the host country, but also most of the
other nations took home a nice bunch of trophies. Congratulations to
all of you!
The evening before price giving a real fantastic event took place inside
the Nuremberg Central Station when EMMA rented a Lounge to celebrate
the Party of the Year. 450 guests enjoyed the fantastic buffet and
the party on the Dance floor. The manager confirmed that he had never
so many countries represented at the same time in his Club. The most
amazing experience was to feel the Great Spirit and respect among all
the competitors during the four days in Nuremberg. The EMMA community
has to be considered as something really unique on the Globe. The guests
came long ways from Chile and Brazil as well as the USA, Thailand,
Singapore, Malaysia and South Africa. Of course all European Nations
have been sending their representatives to this most important competition
of the Year. The feedback from the Sponsors as well as the Expo was
100% positive. Thanks to all who made this great event happen.
>> Results
>> Video
on Youtube
>> Partypictures
>> Pictures from Blazor
>> Pictures from NoIasca
>> Pictures
from Audio Destination
Nations Ranking
| Country | 1 place | 2 place | 3 place | Total |
| Germany | 9 |
9 |
5 |
23 |
| Finland | 3 |
2 |
1 |
6 |
| Russia | 2 |
3 |
2 |
7 |
| Sweden | 2 |
2 |
1 |
5 |
| Italy | 2 |
1 |
1 |
4 |
Norway |
2 |
1 |
0 |
3 |
| Slovenia | 1 |
2 |
2 |
5 |
| Switzerland | 1 |
2 |
1 |
4 |
| Austria | 1 |
1 |
3 |
5 |
| San Marino | 1 |
0 |
3 |
4 |
| Ukraine | 1
|
0
|
1
|
2
|
| Netherlands | 1 |
0 |
1 |
2 |
| United Kingdom | 0 |
1 |
1 |
2 |
